Chapter 2

“there were two different communities; the white coats and the suits” (Weinberg 15)

It seems that the world’s corporations, businesses, anybody that is a force of technological change, always are in these two categories: the suits and white coats. To me it doesn’t make sense that these are two separate communities, as a business it is in your best interest to make sure that the technology that the white coats are able to “sell” their products. Additionally, the suits, the marketers should be very involved in coming up with new concepts and ideas for the white coats to work on, just because they are not scientists does not mean that they don’t have unique insights and ideas that may help a scientist.

 

Chapter 2

Serendipity

“The problem with these closed environments is that they inhibit serendipity and reduce the overall network of minds that can potentially engage with a problem.” (124)

I have never understood why people, scientists, corporations, could be so caught in the prospect of making a profit that they forget that they should be inventing because it betters society. Besides a small percent of innovations, everything we have today is a product of building upon others achievements, improving and perfecting them; patents and intellectual property rights are in place to protect the inventor but at what cost? R & D departments are the most secretive parts of corporation but they also are the ones on the cutting edge of science, science that, if shared with other R & D departments, could not only be perfected faster but also help a lot of people in the process.

Serendipity

A Non Marketed Individual Invention

“Solo, amateur innovation (quadrant three) surrenders much of its lead to the rising power of networks and commerce (quadrant four).”- Johnson (p.228)

The 4 Quadrants

After reading Johnson’s chapter on quadrants. I was interested in finding understanding why amateur innovations would surrendered it lead to the big power of networks and commerce. Upon surfing the web I stumbled across a cool article explaining about a new innovation that will be revolutionary for trauma medicine. The invention that would lead to save many is called VetiGel.

images

It is a gel used as a clotting factor in animals (and in the near future humans) in extreme blood trauma situations. It can stop bleeding as fast as 12 seconds! The creator of VetiGel, Joe Landolina, created the product when he was 17. Joe is an amateur innovator interested in the pursuit for the advancement of biomedical science and technology. After further reading a dew more articles I found that one of the main reasons why Joe decided to commercialize the product was not only to set himself financially but to also for the benefit of society. By designing this product Joe also gained national and worldwide recognition and opened many doors of opportunityto continue further research.

-http://www.businessinsider.com/a-17-year-old-invented-vetigel-stops-bleeding-instantly-2015-6

http://www.businesswire.com/news/home/20150626005098/en/Suneris-Introduces-VETIGEL%E2%84%A2-Wound-Care-Solution-Veterinarians

http://www.brooklynpaper.com/stories/38/27/dtg-vetigel-at-zoo-2015-07-03-bk.html

A Non Marketed Individual Invention

False Interpretation

In this chapter it was mentioned that the idea of ‘exaptation’ is central to the idea that animals develop certain adaptions and physical prowess for a specific use. Following that point, it is mentioned that after years of research on a specified animal, the function that we had thought the animal had grown a certain adaption for was for something else. For example, for decades we thought that birds had developed feathers for warmth, but it turns out that a birds feathers have many more functions that we had thought in the first place, like air regulation and flight stimulation. What I got from this idea brought up in chapter 6 was it may be possible that birds could have used this unknown trait for the specified uses stated for many years, we just hadn’t known about it. All in all, I feel that certain theories are solely based off of human idea, not biological evidence.

False Interpretation

Exaptation and Ideas

After reading Chapter 6 of Where Good Ideas Come From, I thought it was very interesting to discuss the way in which ideas arise through a term often used in evolutionary biology. Johnson describes an exaptation as when

“an organism develops a trait optimized for a specific use, but then the trait gets hijacked for a completely different function” (p154).

Essentially, Johnson is suggesting that ideas come from the a change to a trait that was originally exhibited. I think a controversial word here is “hijacked.” I believe that traits are shared and understood but new ones rise based on what is favored or how it is seen that a new idea or trait can be used – the trait is not necessarily stolen, but rather used as a basis for a which in which a new trait can have a new function. This relates a lot to my Evolution course I took. We often discussed how ancestors have shared traits however on a phylogenetic tree, it is seen that new traits arise from those older ones and evolution or change over time among populations is seen. Thus, relating back to the real world, I think sharing ideas give way for new ideas to be proposed and used in a different way. Overall, I thought relating this chapter to the ideas of evolution was a great way to describe how new altered ideas arise from ones previously seen. Like Johnson states,

“exaptations help us explore the new possibilities that lurk behind those doors” (p156).

Therefore, new ideas arise from ones that previously exist, but these new ideas are used in a different way than the original.

Exaptation and Ideas

Connections are better than separation

I thought it was interesting how the lack of connection between certain hunches proved to be a disastrous problem, if hunches about the 9/11 attack had be intertwined, maybe the attack could have been prevented. There are also many ideas contradicting to this. When certain hunches are connected and eventually work to get together to get to one implementation it could cause problems like who gets the credit for the one hunch. This result can bring us to other conclusions and ideas that hunches could be better off forming individually in order to avoid future problems between the innovators of these hunches.

Connections are better than separation

Nature of Innovation

“No doubt some ingenious hunter-gatherer stumbled across the cleansing properties of ashes mixed with animal fat, or dreamed of building aqueducts in those long eons before the rise of cities, and we simply have no record of his epiphany”- Johnson 54

This way this quote is worded makes me wonder about the nature of innovation. Is it fair to assume that a hunter-gatherer simply “stumbled” upon the discovery of mixing ashes and animal fat? Is it possible that he was actually looking for something or experimenting? It also relates to Johnson’s other point of the connection between the concentration of people and the rise of ideas. Was the hunter-gatherer who came across revolutionary ideas simply ingenious or ahead of his time, seeing that he had not city environment to foster his creativity and he came up with the ideas on his own? If this is true, I think that it also applies to many great minds of the modern era, such as Einstein, who seemed to be in a world of his own intuition when it came to new or revolutionary ideas. Yet, I’m sure there are those who would argue that he was equally a product of his environment, upbringing, etc.

Nature of Innovation

Where Good Ideas Come from Intro

US_Patents

“This is a book about the space of innovation. Some environments squelch new ideas; some environments seem to breed them effortlessly.” Johnson 15

I thought this quote was interesting because it reminded me of our discussion about Chapter 7 of Unzipped where we discussed patents. Patents can cause ideas not to flourish but seem to be a necessary factor in our economy. The quote also made me think of what other places can facilitate ideas and colleges and universities often facilitate ideas. I couldn’t think of an environment that doesn’t allow for the facilitation of ideas. I just found an NBC article which says the US is currently in a backlog for patents which is where the image is from. Source http://www.nbcnews.com/id/4788834/ns/technology_and_science-tech_and_gadgets/t/us-patent-office-swamped-backlog/

Where Good Ideas Come from Intro