Genentech: The Prime example of Innovation

“Rigid business organization and sharply delineated functions had no place at Genentech, a company in which flexibility, improvisation, and quick action were essential”(128).

Genentech's business model and inter-company interaction are consist with innovation and a perfect level of casualness that makes the company so successful. Genentech was obviously not going to be a company forged on the conventional seriousness of the corporate world. Rather, Genentech embodies the facilitation of ideas that Johnson's book, Where Good Ideas Come From, would love. The fact of the matter is this: in the realm of science, innovation, and product-based development, it is very important for employees of whatever company to be comfortable, casual, and unconventional. This, in turn, will create an atmosphere that can spread innovation.

Current CEO Ian Clark embodies this mantra because he knows the importance of innovation facilitation in relation to the biotechnology industry. “The truth is that the best ideas don’t always come from the top. I want every person at Genentech to feel comfortable both contributing ideas and challenging them. If dressing up in a pink ruffled tuxedo or like Han Solo once in awhile helps keep that culture alive, I’m up for it.” Ian Clark could not have said it any better: it is equally important that all members of a company are able to voice their opinions and ideas, so that this company can be running at the highest level of efficiency and potential.
Genentech: The Prime example of Innovation

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