Chapter 5 describes “an emerging culture” in the Genentech company. Genentech was developing a culture that was unmatched by any other technology company at the time. Hughes wrote that Silicon Valley firms were equally motivated by innovation, research, and protecting intellectual property. However, these companies lacked strong ties with the academic world that biotechnology is built upon. The culture of Genentech’s company combined the financially driven aspect of product development that tech companies thrive on, with the academic collaboration that universities promote.
“Genentech’s culture was in short a hybrid of academic values brought in line with commercial objectives and practices. It was, to turn a phrase, “a recombinant culture” in way that the biotechnology industry of today continues to manifest in one way or another” -Hughes, 132
The culture was not lost on its visitors. As Hughes states, visitors to the company immediately noticed the energy and electricity of the company’s scientists. The company was noticeably informal and was lacking in respect to authority or hierarchy.
“Genentech’s culture of extremes included a strand that observers today would label socially unacceptable. But it was not Genentech’s blemishes that financiers noticed. They saw a company with an impressive line of scientific accomplishments and major corporate alliances.” – Hughes, 135
The environment of Genentech reminded me about Google’s environment from reading Johnson’ Where Good Ideas Come From. Google is notorious for having a laid back, informal work environment, where employees are encouraged to collaborate. Both Genentech and Google provide their employees with work environments that may not fit the norm, but allow their employees to be as innovative as possible. Both companies are able to produce highly marketable, successful products, while still providing their employees with the interactive environment they so desire.